Drove growth strategy and the marketing engine for one of the US crypto sector leaders
A US crypto sector leader needed sharper positioning and a marketing engine that could scale qualified pipeline in a post-bear-market environment. We owned strategy, execution, and attribution end-to-end.
Top US Crypto Platform
$610k
Pipeline / month
from $120k
$278
CAC
from $480
8 wks
Time to first wins
from —
The challenge
Strong product, blurred positioning. Spend was fragmented across channels with no clean attribution, and the team needed pipeline lift fast — without inflating CAC.
What we did
- →Repositioned the category narrative and rebuilt the messaging stack from homepage to ad creative.
- →Rebuilt the funnel: paid acquisition, lifecycle, content, and strategic partnerships, instrumented end-to-end.
- →Set up attribution and reporting so every channel was measured against the same pipeline outcome.
Outcomes
- ✓5× qualified pipeline within the engagement window.
- ✓Customer acquisition cost down 42% across paid channels.
- ✓First measurable wins shipped within 8 weeks of kickoff.